Great post Alejandro! Focusing on delaying gratification really can allow efforts to compound over the long term. Thank you very much for the mention. I hope you’re well and I’m honoured to be one of your favourites!
Great topic! Your post reminded me of what I learned in "Pricing Strategy".
Companies set up 2 or 3 pricing options and make the bundled (or the most expensive) ones just a bit more expensive than the ones with fewer features, because there is one option the company really wants people to pick. Companies can also do value-pricing, so the price is set what values perceived by the customers. In both cases, they point towards your $2,000 option - which is a no-brainer for me :-)
Great post Alejandro! Focusing on delaying gratification really can allow efforts to compound over the long term. Thank you very much for the mention. I hope you’re well and I’m honoured to be one of your favourites!
Thanks a lot Dylan. Happy that you liked the post!
Great topic! Your post reminded me of what I learned in "Pricing Strategy".
Companies set up 2 or 3 pricing options and make the bundled (or the most expensive) ones just a bit more expensive than the ones with fewer features, because there is one option the company really wants people to pick. Companies can also do value-pricing, so the price is set what values perceived by the customers. In both cases, they point towards your $2,000 option - which is a no-brainer for me :-)
Ah yes, I love some good old marketing tricks to make people choose one subscription over the other
Ohh great advice and how exciting re your product. 🤩 Do we get to know what it is?
I might reveal it in the future. Maybe some readers find it interesting :)
Thanks for the mention 🙂
My pleasure!