Want to hear a secret?
I'm in the shitty phase of entrepreneurship. The one where you work long hours but the money isn't flowing yet.
I'm Alejandro, and I ditched my career as a data engineer to build two businesses: a brand on Amazon US and Nummo, a fintech SaaS that hasn’t even launched but already has some early customers.
The safe path would've been sticking to freelance data engineering contracts. The money was good, but I discovered something about myself: if I don't own a project from start to finish, it’s just not terribly important to me.
Why am I telling you this?
For over a year, I wrote weekly newsletters about decision-making, psychology, and philosophy (with a dash of irreverence). I managed to pull in close to 1,000 subscribers. Back then I didn’t know what I was doing.
Now I know exactly what I want to build, and it's not a writing career on Substack. Instead, I'll my journey of of early-stage entrepreneurship. Expect occasional long-form posts about:
The real challenges of building a business (not the sanitized LinkedIn version)
Critical decisions and their consequences
Hard-earned lessons that might save you some pain
Don't worry. I won't spam you with guru-style advice or pictures of rental Lambos in Dubai. This is about the messy reality of building something from scratch.
